Siemens Bosch
We were employed to help build a content strategy to support the marketing of Siemens Bosch kitchen appliances.
The lifestyle-oriented content was designed to sit on the brand website and be used in a CRM nurture campaign. Informative, but light in tone, the content was planned around a number of themes that linked to the kitchen. Themes included Sustainability (e.g. reducing food waste), Food and a Healthy Lifestyle, the Future of the Kitchen and The Art of Entertaining.
-
Audit
The first task was to analyse existing content to measure how applicable it was to the aims of the Siemens Bosch kitchen appliance campaign.
-
Ideate
Next, we researched and proposed 12 content themes (e.g. The Art of Entertaining, Sustainability, The Future of the Kitchen, Food and a Healthy Lifestyle).
-
Strategise
The content themes were then assessed by the client. Those most closely aligned to the objectives of a CRM nurture campaign were selected for creation.
