Content consultancy
Working in the media and marketing industries for the last quarter of a century has been… let’s say interesting.
Our time in the content trenches have coincided with some pretty seismic shifts in both industries. Technological developments and the emergence of the internet have more than ‘disrupted’ these industries: transformation is a more accurate word to describe the paradigm shift that digitisation has instigated. We have seen these changes at first-hand - both triumphs and disasters - and learned multiple lessons along the way.
The same is true for start-ups. We’ve worked for some that have gone from tiny acorns to great oaks - and others that have crashed and burned, thanks to unrealistic objectives, a lack of basic market understanding and poor decision-making.
As a result, we’re in an ideal position to help brands - whether new or established - understand how to best use content in pursuit of wider business objectives.
Content strategy
Creating the right content strategy involves aligning the brand’s objectives with content that offers solutions to customers. Find out what your audience wants, create engaging content, distribute it at scale and well, then track reactions and customer journeys. Simple.
We know how to create a strategy that involves research, ideation, creation and production of content that will reflect your brand’s values, nurture and resonate with consumers, and achieve your business goals.
Content creation
Creating high-quality content has always been at the core of what we do. Whether writing and editing for all types of media, from national newspapers to industry-leading websites, or creating content for global brands, we have extensive experience to call on.
We’re available for all kinds of projects - one-off features, supplements, publications (online or offline), copywriting or anything else that requires clean, precise copy that tells a story.
Content operations
Managing content operations requires an overview of the content and its lifecycle, meeting the challenges of tracking, organising and optimising content across your content portfolio.
Our extensive experience of production journalism means that we can help streamline your content processes, keep content organized and troubleshoot any problems that can arise in the publishing journey.