9 ways content marketing will bring OEMs closer to their customers

Selling a car is only the start of a relationship between a car buyer and an OEM brand.

And as the the car industry’s business model evolves, brands need to match customers’ digital expectations and prioritize a seamless customer experience.

More than ever before, growth is going to be driven by a continuous series of interactions involving the OEM and the car buyer.

Brands will need every tool available to succeed in this endeavour.

One of those tools will be content marketing.