We know content
Redline founder Craig Thomas has a long and successful career as a journalist, editor and content creator, working for national newspapers, the Press Association, Channel 4 and Sky. As a freelance, clients have included agencies such as Iris Worldwide, Tribal Worldwide and agencies that don’t have ‘Worldwide’ in their name.
All this experience means that Craig understands what best practices are - and where things can go awry, too. If it’s true that you learn more from failures than successes, then we also have plenty of those to draw on: we’ve seen the effects of corner-cutting and a lack of understanding of what constitutes good content, for example, which have informed future projects.
As brands increasingly become publishers of everything from websites to full content marketing programmes, the expertise to make those endeavours a success is crucial. Your staff might be enthusiastic and talented, but experience and a thorough understanding of creating the right content to fulfil your objectives might be limited.
That’s where we come in.
How we can help your brand
Redline Content can offer a range of services to suit your particular content creation set-up. We can advise, educate, develop and focus your staff, and their output, to achieve your aims. And we can even help you define those aims and objectives, using our experience to enable you to prioritise them realistically for your available budget.
We can audit your existing content and advise on what works and what doesn’t.
We can help you establish an effective content strategy and ensure that the brand adheres to it over time, returning at intervals to update our audit and offer suggestions about how to adhere to the content plan.
We can help you establish a brand tone of voice - one that is genuinely reflective of your brand and not just a shopping list of corporate clichés.
We can offer training for your staff, helping them to write clearly and with purpose, understanding the brand’s objectives and the tone of voice.
Our flexibility means that you can use as many or as few of our services as you need.
Whatever your content operation needs, to maximise the value it adds to your brand, we can help provide it.