ignition
Auto Trader launched a digital magazine in 2013 that sought to showcase high-quality content in a new way, combining not just text and images, but animated graphics and video as well.
As managing editor, Craig was brought onboard to manage the project, write and edit copy, liaise with external design and technology partners, produce video content, and monitor and allocate resources.
As part of the project, ignition wanted to celebrate British carmaking, so we produced Built in Britain, a 25-minute film, taking us on a multi-car, multi-presenter road trip from Nissan in Sunderland to Morgan in Malvern. Craig produced the film, liaising with carmakers and suppliers, arranging locations and managing budget.
